magazine

From weeklies to monthlies, nationals to regionals, the magazine market provides the opportunity to feature in a targeted medium. On-page advertising, advertorials and inserts are just some of the formats that advertisers can choose from.

 

The magazine market can be split into defined groups:

§         Men's Lifestyle

§         Women's Lifestyle

§         Special Interest

§         General Interest

§         Business to Business

§         Customer Loyalty

 

Each of the above will target a specific audience, although there can be overlap. In the consumer market Men’s and Women’s lifestyle magazines lead the way in terms of circulation, whilst other genres (e.g. special interest) prove better for targeting niche audiences.

 

Our team has the knowledge and resources to extensively research the magazine marketplace to ensure that the advertiser reaches the intended market, whatever the focus of the campaign.