press

In particular, it's a great way to support online, outdoor and broadcast channels as part of an integrated advertising campaign. When used intelligently, press advertising can deliver an excellent return on investment – for all kinds of different products and brands.

Find out more about the different types of press advertising below:

regional press

In a rapidly changing marketplace regional newspaper advertising remains a key media format for promoting brands at local level.

national press

In recent years the paid-for national press has had to work particularly hard to compete with the growth of free locally distributed sheets such as the Metro – why pay for a news fix when you can get one for free?

magazine

Magazines boast high quality production and long shelf lives, making them a great format for awareness, brand building and response campaigns.

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