seo

Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and remove barriers to the indexing activity of search engines. SEO relies on text and content within the site (visible or hidden) that will be recognised by search algorithms.

 

There are two elements to SEO: onsite and offsite factors that influence ranking. Online factors include techniques centred on textual information or keyword density as well as internal code structures. Offsite factors involve understanding where people are linking to you from other sites, as well as a review of how competitors are ranking.