online
2008 saw online advertising spend reach nearly 20% of total UK ad spend, and it is no secret that internet advertising has grown faster than any other mainstream advertising medium. Much of the growth can be attributed to a growing audience, with the over 50s representing 30% of total time spent online and rising.
Orchestra uses the latest ad-serving technology which enables the accurate tracking of campaigns from the start to the end of their journey, delivering impressions served, click throughs and sales/transactions on an advertiser’s website.
The last few years have seen a massive growth in social networking websites, and so it’s no surprise that Facebook is valued at over £5 billion, despite the limited display advertising options on the website. ‘Member Communities’ such as social networks and blogs were visited by 67% of the global online population in 2008 and people are more often accessing social networking them via their mobile – 23% of UK mobile web users visiting a social network site use their handset in 2008.
2009/2010 will be the years for growth in online ‘catch-up TV’ advertising formats, including BBC iPlayer and Channel 4’s 4oD, and advertisers are just starting to exploit this opportunity.
online display advertising
Online Display Advertising is growing ever more sophisticated as the media market consolidates and learns to regulate itself. read more
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