tv

Television provides up to the minute information, engages the senses and allows us to escape the everyday. Technological advances mean our consumption habits are changing with the times. TV is no longer only viewed at home, it is now accessible via broadband, online, through mobile phones and other portable devices. Watching television is still the UK’s No.1 leisure activity (the average Brit watches 26 hours and 18 minutes of broadcast TV a week) and is seen as the most enjoyed activity above and beyond all other media.

 

TV advertising is a bit of a minefield; to plan and buy successfully, it’s crucial to understand the increasingly fragmented television marketplace and how to buy across a broad range of stations, including both terrestrial and digital platforms. At Orchestra we plan strategically and buy efficiently. But we also try to think a bit more creatively than just buying spots; we consider branded content, ad-funded programming and live TV events on behalf of our clients.