cinema

Research shows that cinemagoers are trend-setters and opinion-formers, preferring to experience films on the big screen rather than waiting months to watch them on DVD or television.

 

Cinema can be bought in three ways, either by film (highly targeted), by audience (great for targeting specific demographic groups), or by guaranteed audience package (admissions are guaranteed and monitored, making this one of the more cost effective ways to buy cinema).

For brands with smaller budgets cinema advertising is still an option. The average dwell time in cinema foyers is 15 minutes, an ideal time to captivate cinemagoers with a range of opportunities such as brand sampling, brochure distribution or Bluetooth downloads.