broadcast

However broadcast media has also seen a growth in non-traditional ad formats like branded content, sponsorships and ad-funded programs, offering advertisers ever more dynamic and engaging ways to reach an audience.


The growth of both commercial and digital stations across the globe in the last decade has also radically changed the opportunities for broadcast advertisers. There are now hundreds of stations to advertise through, enabling advertisers to reach a range of highly targeted demographic groups, which means broadcast advertising is now an option for advertisers with a range of advertising budgets and is no longer the preserve of the highest spending brands.


Determining what channel to use, when to use it and how, is a fundamental of planning. At Orchestra we regularly plan and buy broadcast advertising campaigns across a range of stations; we keep the brand's objectives at the heart of our recommendations and devise campaigns which deliver the message, create stand-out and suit your budget.

tv

Television continues to play a central role in the lives of consumers and the success of brands; it's an exciting and powerful medium that enables advertisers to reach millions of viewers at a time.
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radio

Two thirds of the UK population listen to radio every week. It is often referred to as the \'one to one\' media as listeners form strong bonds with their favourite stations and presenters, who can act as highly effective brand ambassadors.
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international media

International media can be bought in a Pan-Regional or a Multi-Local basis, providing a platform for advertisers to get their message to a wider audience, across different countries and continents.
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cinema

The silver screen offers dramatic creative impact and a captive audience for advertisers. As an opt-in medium, you can be guaranteed that your creative will be seen by a receptive audience in a relaxed environment.
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