Ideas and everything else...
What we do is have ideas: creative ideas about brands, customers, new ways to get brands closer to customers, new ways to get customers closer to brands, new ways of positioning, connecting and maximising marketing spend effectively and efficiently for our clients. Our seamless thinking grows brands in a truly integrated – we prefer the word orchestrated – way.
We think big, and deliver on that thinking. We offer our clients a full mix of strategic planning and creative thinking across multiple media channels. So naturally that covers the traditional media mix (when and if it’s relevant to do so) of TV, radio, press, outdoor, online and DM as well as experiential marketing, and stuff we haven’t even thought about yet…
We don’t live or think exclusively above-the-line, below-the-line, through-the-line, online or offline. Our ideas don’t start with “what’s the TV budget?” nor do they end with “what you need is a web site”. In fact, we won’t come to your brief with any preconceived ideas or opinions or off-the-shelf strategies at all. Just open minds, a blank sheet of paper, and some questions.
How does media fit in with this?
At Orchestra, we we take a flexible pro-active approach to maximising the effectiveness of media planning and buying. We like to think creatively about how we use media, and we don’t just work on a one-size fits all strategy. We also don’t have ‘favourite’ medium – we like to think about the concept first and how this translates in to how we communicate with a target audience. So… we are media neutral- we consider all valid touch-points prior to making a final recommendation regardless of the level of budget. This helps us to ensure during the initial stages that we are targeting the right people in the right places first.
If you want to talk to us about your needs, don\'t hesitate to give us a call.
